Health defeats rate amongst COVID-hit consumers, report reveals

A survey of 5,000 consumers in 10 European nations from food development initiative EIT Food has actually exposed more evidence of COVID’s long-lasting impact on shopper behaviour.

Food’s significance has actually grown

While third of participants (34%) lost part or all of their earnings and more than half (55%) stated they discovered it challenging to make ends meet every month, European consumers reported buying more in nearly every food category, as COVID-19 lockdowns and a rise in homeworking throughout Europe led to individuals investing more time at home and consuming out less.

Saskia Nuijten, Director of Communication and Public Engagement at EIT Food, said: ” The fragility of our food system was brought into stark relief throughout the COVID-19 pandemic.

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