Not too long back, White Hat Jr. a live online coding platform for kids scripted a dream exit for itself. Byju’s, which is the poster young boy of India’s edtech start-ups obtained White Hat Jr. in an all-cash offer of $300 million.
The parental aspiration that seeps inside children and makes them dream about IIT from as early as class 9 which is 3 years before they will actually offer the test, has fuelled a 5000 crore coaching industry in a little Rajasthan town called Kota and that contributes simply 10% of the overall applications that competitive exams for engineering and medical receive from throughout the nation for a handful of seats.
Naturally, this pressure, value, and glorification of competitive examinations will have it’s worrying adverse effects. As per the latest data put together by NCB, 28 students in India are catching pressures of the education system every day and taking their lives which is no except an epidemic.
And this video is an explainer of why the marketing message of WhiteHatJr is Dangerous!
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http://medicalbillingcertificationprograms.org/the-problem-with-whitehatjrs-marketing-campaignexposed-factually/
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